Evaluation (Question 4-7)

Who would be the audience for your media product?

In the process of creating my magazine product, I had to create, at least, a rough idea of who my target audience would be.It was an essential part of my products design, that without I wouldn't have been able to aim for or target anyone in particular; I would just be assuming everyone in the whole world who like the magazine.

For my target audience I decided upon the following types of people;

• No specific gender; this is because if you aim something at 1 specific gender, you have to restrict some of the bands you feature and talk about, as some are never listened by certain genders. it also helped for creating the magazine overall rather than having to based it around the stereotypical factors of one specific gender, it is a lot easier to aim at both and avoid disapointment.

• I also felt that aiming the magazine at white/caucasian people would be a little more useful as there is only a small number of people other than this ethnicity who listen to the type of music I would be presenting. However, this being said doesn't mean I deliberatly or obviously stood out the choice and blocked anyone else from reading it. It is open, it is jsut merely an opinion that I think is accurate.

• I also decided that it would be best suited and aimed to students or young people in working class. So, BC12 class. This was because people of a higher class would be unlikely to listen to this sort of music due to it's sometimes 'roughness' and lower class just may not be able to afford the magazine or music in general.

• I also decided that I wanted to target british people more as it seemed a little better to allow the readers see what their own country can produce rather than other countries. It gives a sense of pride whilst reading it.

• Another point I aimed at was the general interest in music. The people had to like the type of music I would be presenting, metal & alternative. Without this target, the magazine would have been highly unsuccessful. It was also targeted at people who could, probably, afford to buy gig/concert tickets, as we would be advertising them in the magazine.

How did you attract/address your audience?

One of the main audience traits I had to consider was the fact that it was aimed at teenagers and young adults. In all honesty, it's very easy to meet to the the standards of todays youth, as there are a lot of different people in that age group who, overall, tend to like things that all relate to each other one way or another (For example, someone who likes listening to heavy metal is also likely to like someting of the dubstep genre due to these two being mixed in many occasions, particullarly in bigger, more famous bands).

But the fact that the audience would be young means they want modern looks, thing and methods. For example, the feedback I got from youth was all recieved via technlogy, proving younger people prefer to have some form of digital access.
Here are examples of feedback I got from online comments via my YouTube videos or Blogger posts.

From the feedback I got, I can see every single one of them was positive, thus meaning I created a successful magazine. By reading the feedback, I learnt along the way my strengths and weaknesses, thus knowing what to focus on more and improve on.

I also made sure that everything I designed was of the best I could create; modern, colourful yet organised and comfortable to look at. Without a modern appearance, people would be highly put off by what they're seeing and probably refuse to buy it as it seems like an 'old' product, thus being 'uncool'.
I also made sure that everything was laid out comfortably. If there is too much or too little on a page, people get a little agitated and tend to try to avoid the product they are viewing.

What have you learnt about technologies from the process of constructing this product?

I created a powerpoint presentation (hosted on SlideServe) to present my answer to this question.

Looking back at your preliminary, what do you feel you have learnt in the progression from it to the full product?

Since the preliminary, I found that my work had improved, design and writing wise. I feel that the preliminary task was there mainly for students who had no experience with  programs such as Photoshop. Although I found it a little long and tiring doing things that I already knew how to do, I did in the end find that it really helped me in the long run when designing my magazine pieces.


When I put my school magazine in comparison to my music magazine, the latter wins in quality automatically. It's got a lot more thought and effort put into it whereas I felt that the school magazine was a little less organised and looked not quite as professional. The only thing I can say in defense of this is that it was however a lot more professional than most school magazines and leaflets would be, as not a lot of time or effort in generally put into those sorts of projects.
From the preliminary task, I can see my Photoshop techniques have improved dramatically. I became a lot braver with using its tools than I was in the preliminary task, where I tried to keep everything neat and tidy. Whereas in the music magazine task, I went full out and created a loud and crowded (yet comfortable to look at) piece that was, what I like to think, successful.
I also believe my general knowledge for this 'industry' has improved since the first tasks. I learnt about where and what to place on the page that is essential for the magazines sales.