Audience Theory: Social Grouping

I decided to create a quick diagram showing the different aspects of 'Social Grouping'.

Social Grouping is the theory that was created and expanded upon by 3 men; Burton, Hartley and Fiske. These people researched and found that the audience of which would be watching, reading and, in general, seeing media related products, and how this could show and relate to their interests, could be class into these points;

(Click to see in full size/quality!)

There were a few other points as well to consider;

• Political allegiance
• Self interests (e.g. Music lover, gamer, love for retro)
• Wealth (urban vs. rural)

By considering these aspects, you can aim at a specific audience/or even make sure you reach as many of these as you desire.

So for example, a TV programme such as Skins. They would have to aim and focus on their audiences age, nationality, sexuality, race, class and relations.